The Amur Tiger Center and the world famous couturier Valentin Yudashkin present the capsule collection of clothes Valentin Yudashkin for Amur Tiger.
This socially significant project is unprecedented in nature and is designed to help preserve the population of the largest cat on the planet, whose number in the wild today is 523-540 individuals, and also draw attention to the activities of the Amur Tiger Center for Environmental Protection in the Far East Region.
The fashion house of Valentin Yudashkin, especially for the Center, created a capsule collection of clothes as part of the program to protect the Amur tiger. The collection includes sweatshirts, T-shirts, polo shirts, jackets, baseball caps and jeans for men and women. The products of the capsule collection are complemented by original prints, applications and decor from sequins and rhinestones with the image of the Amur tiger.
A special delight among fashion lovers promises to cause a silk scarf, which can rightly be called a work of art. The basis of the artistic plot, applied to silk, of course - the Amur tiger. The scarf is presented in three color variations and released in a limited edition of 100 pieces. Only 20 shawls can be purchased as part of a special promotion on Aizel.ru on November 20 at a price of 20,000 rubles. The buyer makes a valuable contribution to the development of the Center and the achievement of its mission - to increase the population of the Amur tiger to 700 individuals by 2022.
The collection is already on sale. The online store of world fashion brands AIZEL.RU has become an exclusive online partner. In addition, the entire collection will be available for purchase at Imperial Duty Free shops at Sheremetyevo Airport, Terminal E. By purchasing any product from this collection, the buyer becomes not only the owner of a fashionable thing, but also contributes to the implementation of the program to protect the Amur tiger.
All funds from the sale of the collection will be transferred to the Amur Tiger Center and aimed at implementing projects, including improving the tiger’s living conditions in its area, developing research and innovation activities aimed at preserving and increasing the Amur tiger population, purchasing the necessary equipment for supervision and anti-poaching.
The collection was sponsored by the President of the FoamLine-Soghomonyan Group of Companies Arthur Arshamovich.
About the project “MISSION: TIGER”
“MISSION: TIGER” is a set of activities that are designed to draw the attention of the general public to the activities of the Amur Tiger Center and to help in the realization of its mission - to preserve and increase the unique population of the tiger. It is quite simple to fulfill your “mission”: buying a thing from the collection, the buyer takes part in the mission to save the tiger.
About AIZEL.RU:
AIZEL.RU is a multi-brand online store of clothing, footwear, accessories and beauty products in the luxury and premium segments. Among the brands represented are: GUCCI, Valentino, Christian Louboutin, Stella McCartney, Marc Jacobs, Agent Provocateur, Oscar de la Renta, Balmain, Erdem, Victoria Beckham, Rochas, Delpozo, No.21 and others. Founded in 2011, co-founders of the project are Aysel Trudel and Alexander Smbatyan (Genome Ventures).